Hello, I'm Daniel Chen.

Entrepreneur. Devoted family man.
↳ Designer.

about

I’m a co-founder, brand designer and entrepreneur who has launched a skincare brand, supplement brand to a political party. My goal is to apply my 25 years of system/design thinking to shape culture with good and noble ideas.

With over 20 years of experience helping businesses create and grow their brands. I solved problems by bringing people together, turning ideas into action, and balancing creativity with practical solutions. I'm ready to put my experience to work—and I'm inspired to bring my experience, energy, and commitment.

mission

To shape culture with good and noble ideas.

pursuit of perfection

Perfection, to me, still rests on the horizon, and the journey there can only happen when imagination continually clashes with opportunity. This is my creative battlefield, and my victory is won by branding ideas and designing dreams.

beliefs

capabilities

  • Leadership training.
  • Project management.
  • Business strategy and consulting.
  • Conflict management.
  • Design & Systems thinking.

values

  • Honesty
  • Kindness
  • Creativity
  • Courage
  • Legacy

history and projects

Burnaby First
Co-Founder
2026
I've Co-founded Burnaby First with Heymann Yip on the principle that lasting civic transformation begins with disciplined commitment and grassroots action. This movement merges my brand strategist experience of shaping brands to drive meaningful municipal change.

accomplishments

  • Executive Leadership
  • Operations and workflow
  • campaign Strategy
  • Brand Development and Design
  • candidate of record
Burnabyfirst.ca
Fable Biome
Co-Founder, Operations and Creative Director
2025
A friend invited me to join her vision to launch an ambitious product that improves gut health and longevity. Fable Biome owns technology that harnesses bacteria to completely ferment soy, creating a potent postbiotic. At its core, I've positioned Fable at the intersection of science and the secrets of traditional fermentation.

accomplishments

  • Executive Leadership
  • Operations and workflow
  • Business Strategy
  • Brand Development and Design
  • Product Development
Fablebiome.com
Birth Skincare
Co-Founder, Operations and Creative Director
2020
Birth took shape when my son developed eczema as a newborn. Made in Canada, our products are formulated to help relieve redness, itchiness, and rashes. I positioned Birth from the perspective of a husband and father—creating a brand that fathers can trust and buy for their families without feeling overwhelmed.

accomplishments

  • Executive Leadership
  • Operations and workflow
  • Business Strategy
  • Brand Development and Design
  • Product Development
  • launched brand across major retailers in Hong Kong
Birthskincare.com
Open Art Room
Co-Founder, Teacher
2013-2015
Open Art Room was a passion project designed to help people harness their hidden creativity. Justin Liu and I set up a small art studio in Richmond, where 100% of our senior students successfully enrolled at Emily Carr University of Art and Design.

accomplishments

  • Designed Curriculum
  • Management & Operations
Stuck Studios
Founder, Owner
2008 - Current
My default outlet to define my art, point of view, and discovering who I am. Stuck is a Vancouver-based branding studio. Brand design extends beyond letters, shapes, and colour—it is an experience that connects us with ourselves and our environment. That is why we treat our designs like stories: a good story inspires us to connect, learn, and share. We have launched brands in Canada, Hong Kong, Taiwan, and Manila.

accomplishments

  • Executive Consulting
  • Designed and Created Proprietary Brand Development Processes
  • Keynote Speaker at Marketing Events
  • Operations and workflow
  • Business Strategy
  • Brand Development and Design
Stuckapart.com
Pill Image Design Group
Co-Founder, Designer
2002-2007
Pill Image was my first design business, co-founded with two partners. Needless to say, it didn't last. My biggest lesson from the experience was the importance of choosing partners with complementary skill sets—at Pill Image, we were essentially three designers filling identical roles.
Emily Carr University of Art and Design
Mixed Media
1997-2002
Graduating from Emily Carr revealed to me that discovering my “voice” is a journey. It was clear that I had no idea who I was or what I would become. I knew my journey was just beginning, but I never would have thought I'd be applying my creativity as a politician.

accomplishments

  • Minor in Industrial Design
  • Sculpture and Poetry
Ecuad.ca

elsewhere

Journey Journal →
Playful Lines →
Brand New Start →
What’s wrong with being a portrait artist? →
Have you seen children play? →
Sometimes Chaos Feels Like Control →
How to stay hopeful in the midst of failure? →

contact me

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